Service
Pay-Per-Click Advertising
Every Dollar Working. Every Click Counted.
Google Ads can generate leads within days — or burn through your budget with nothing to show for it. The difference is strategy. Avid Target Marketing builds and manages PPC campaigns that are precisely targeted, continuously optimized, and tied to real ROI.
40%
Average Cost Per Lead Reduction
7 days
Time to First Leads
Weekly
Campaign Optimization Cadence
What You Get
Everything Included
Google Search Ads
High-intent search campaigns that put your business in front of customers actively searching for what you offer.
- Keyword research & selection
- Ad copy creation & testing
- Bid strategy management
- Quality score optimization
- Negative keyword management
Landing Page Optimization
Dedicated landing pages built to convert ad clicks into leads — not just send traffic to your homepage.
- Service-specific landing pages
- A/B testing
- Form & CTA optimization
- Mobile optimization
- Speed optimization
Local & Display Campaigns
Geo-targeted campaigns and display ads that build brand awareness in your service area.
- Geo-targeting setup
- Google Display Network
- Remarketing campaigns
- Local service ads (LSA)
- Call-only campaigns
Tracking & Reporting
Full attribution so you know exactly which ads are generating leads and revenue.
- Conversion tracking setup
- Call tracking integration
- Google Analytics 4 linking
- Monthly ROI reports
- Competitor ad monitoring
How It Works
Our Process
01
Audit
We audit your existing campaigns (or start fresh) and analyze competitor ad strategies.
02
Strategy
We build a campaign structure with keyword groups, ad copy, and landing page strategy.
03
Launch
Campaigns go live with full conversion tracking and call tracking in place.
04
Optimize
We optimize bids, pause underperforming keywords, and test new ad copy weekly.
05
Report
Monthly reports show cost per lead, conversion rate, and ROI by campaign.
FAQ
Common Questions
What's the minimum ad budget?
We recommend a minimum ad spend of $500/mo for local service businesses. Competitive markets (legal, HVAC, roofing) typically require $1,000–$3,000/mo to be competitive. Our management fee is separate from your ad spend.
Do you manage Meta (Facebook/Instagram) ads too?
Yes — Meta ads are available as an add-on. We recommend Google Search Ads as the primary channel for most local service businesses because of higher purchase intent.
How do I know if my ads are working?
We set up full conversion tracking — including call tracking — so every lead is attributed to a specific ad. Monthly reports show cost per lead, conversion rate, and estimated ROI.
Can you take over my existing Google Ads account?
Yes — we audit and take over existing accounts. We often find significant waste in inherited accounts that we can redirect toward better-performing campaigns.
Ready to Get Started?
Free audit — no obligation, no sales pressure.